Copay maximizers have murky financial implications, says Drug Channels
Manufacturers have depended on service providers to manage their copay and voucher systems for a long time, and for good reason. Companies like TrialCard, ConnectivRx, OptimizeRx or McKesson Life Sciences (which contains the old McKesson Patient Relationship Solutions business) manage the distribution and promotion of copay cards to patients and physicians, and track the disbursements to payers and pharmacies. The separation from the sponsoring manufacturer preserves patient privacy and insulates against improper financial inducements, while helping patients get the medications they need.
